
Professional statement
Dr Irfana Koita is an expert fertility specialist in London who specialises in fertility diagnostics, egg freezing, IVF, preimplantation genetic diagnoses, polycystic ovaries and endometriosis. She also treats patients with fibroids and experiencing recurrent miscarriage. Dr Koita is a fertility consultant at IVF Matters Fertility Clinic, where she is also a director.
Since achieving her medical degree from Grant Medical College in 1998, she has gained over 18 years of experience as a fertility specialist. She trained at King's College Hospital London NHS Trust and has achieved both membership and fellowship of the Royal College of Obstetricians and Gynaecologists (RCOG). She also holds a Master's in Healthcare Leadership from the prestigious Cornell University.
Dr Koita is the founder and director of IVF Matters, the UK's first online fertility clinic. She offers both video consultations and in-person consultations within the clinic at Harley Street and Canary Wharf, London for all fertility issues. Throughout her career, she has arranged numerous events spreading awareness of fertility issues and empowering women. Her health advice has been featured in The Times, Daily Mail and Grazia.
Clinics

IVF Matters Fertility Clinic
W1G Marylebone London, 10 Harley St, London, UK, W1G 9PFMedical insurances accepted
Credentials
Professional experience
- 20 years of experience
- Fertility Consultant, IVF Matters Fertility Clinic, Harley Street, London
Subspecialties
- Egg collections and transfers
- Fertility treatment
Professional memberships
- Fellow, Royal College of Obstetricians and Gynaecologists (FRCOG)
- General Medical Council
Education
- Fellowship of the Royal College of Obstetricians and Gynaecologists (FRCOG) (2018)
- Master's in Healthcare Leadership, Cornell University (2016)
Languages spoken
- English
- Urdu
Reviews
- Would you recommend this doctor?
- Treatment of the doctor
- Treatment of the staff
- Waiting time
- Condition of facilities
- Great care and lots of support
- We cannot thank IVF Matters and Dr Irfana Koita enough for the care, support, and professionalism we’ve experienced throughout our journey. From the very beginning, Dr Koita made us feel listened to, understood, and genuinely cared for. She explained everything clearly and answered every question with patience. The whole team at IVF Matters were welcoming, compassionate, and incredibly supportive at every step, which made such a difficult journey feel manageable and hopeful.
- I am extremely grateful to Dr. Irfana for her care and support during my IVF journey. She is not only highly knowledgeable and professional but also very kind and compassionate. She took the time to explain every step of the process and always listened to my concerns with patience. IVF can be emotionally challenging, but Dr. Irfana made me feel comfortable, supported, and hopeful throughout the journey. I truly appreciate her dedication and highly recommend her to anyone seeking IVF treatment.
- I highly recommend Dr. Irfana to anyone navigating the complexities of fertility treatment. After three years of trying and a failed IVF attempt elsewhere, we were unsure of our next steps or if a sibling for our child was even possible. Dr. Irfana truly felt like a godsend during a very uncertain time. From our very first introductory call, her expertise and confidence changed everything. She made us believe that every problem has a solution, listening patiently to every concern we had.
- The quality of care is amazing. Always available with any questions or concerns you may have. Clear and concise with everything. I cant stress how personable and friendly Dr Irfana is, everything she has done has made what is such a stressful time for us, really comfortable and easy to navigate. The list is endless on all the positives as they are never ending. Would highly recommend Dr irfana to anyone who wants to make sure they get the best treatment catered to their specific needs.
- Dr Irfana is such a knowledgeable and compassionate doctor. She considers every aspect and detail and takes the time to listen. I always felt I was in very safe hands and the best care. The whole team at IVF Matters are so professional, caring and their service is exceptional! All communication is quick and clear and I’m so grateful to you all. Thank you.
- Thanks to Dr. Irfana’s excellent care and support, I felt truly looked after throughout my second IVF. She even contacted me before my due date, and I’ve now welcomed our second baby.
- Dr Irafana and the team are extremely professional and knowledgeable, while also being warm and comforting. My husband and I underwent several treatments, and we couldn’t recommend IVF Matters highly enough. Dr Irfana keeps in contact throughout the process, providing support that helps immensely, and you can truly tell she cares deeply about the outcome.
- Very empathetic team and a wonderful clinic.