Why choose City Fertility Ltd. clinic?

Written by: Dr Benjamin Abramov
Published: | Updated: 25/02/2020
Edited by: Laura Burgess

City Fertility clinic is situated near Farringdon in London and boasts some of the best pregnancy success rates in the city. We’ve asked the clinic’s Medical Director and fertility specialist Dr Benjamin Abramov to explain what treatments are offered, from assisted reproduction, IVF to egg freezing, and why you should choose to have your fertility met at the practice.

Why should I choose City Fertility Ltd?

We are a small clinic but we belong to a very large and impressive mothership that has clinics all over Europe. Between us, we share more than 10,000 cycles of IVF and other treatments per year. This gives us a lot of power because we have experience and access to unique services, such as our own genetic lab, genetic counsellors and many other services.

We are a small unit and we intend to keep our numbers small. This is to fit with our ethos of providing personalised care. It avoids the atmosphere of a ‘conveyor belt clinic,’ which, unfortunately, is a risk when the numbers become too large.

What treatments are offered at City Fertility Ltd?

We offer the entire range of investigations and assisted reproductive technologies here at GENNET City Fertility. Many of the patients we see do not necessarily have a fertility issue. They come to see us before they start their fertility journey to make sure that everything is okay.

We do carry a reasonable number of fertility assessments for both male and female partners. Other patients come to see us with issues that are simple to treat such as ovulation problems that can be addressed with treatment using tablets and at times injectable gonadotropins.

Many patients can benefit from a simple treatment called intrauterine insemination (IUI). This is the treatment of choice at GENNET City Fertility for single women and for those in a same-gender relationship. We also do a fair number of IVF and ICSI treatment cycles. The latter is the treatment of choice for men with various low sperm count in which case doing standard IVF will not result in a good rate of fertilisation.

Finally, we offer couples or individuals who have genetic diseases in the family and who wish to prevent the passing of this genetic condition to their offspring. We offer IVF and pre-implantation genetic diagnosis of that condition so that only embryos that do not have the conditions are implanted and result in the birth of a healthy child.

What are the most commonly requested procedures at City Fertility Ltd?

The most common procedures we carry out at are IVF and IVF ICSI. As mentioned above, ICSI is a form of IVF carried out in cases of very low sperm count where we think that standard IVF would not result in good fertilisation rate.

Under such circumstances, you need to load individual sperm cells onto a microscopic needle and inject individual eggs with one sperm to make it fertilise. Having said that, we try to tailor the treatment that is needed for the specific problem you present with. It's not always the case that IVF ICSI is needed, and if it's not needed and there are simpler and cheaper modes of treatment and also modes of treatment that perhaps have got a lower risk rate, we will offer you those treatments first.

Why should patients choose City Fertility Ltd?

We have a unique ethos and an amazing team of professionals. Our ethos is to deliver patient-centred bespoke fertility care. To be able to do so, we will assess you very thoroughly to understand your fertility challenge and we will then offer you treatment to address that unique fertility challenge that you face.

We try to refrain from generic approaches, both clinically and also in the way we support you. We know that every individual patient and every couple can be somewhat different and they will require a different approach. We have a team of professionals who have vast experience in that field.

The experience is not always from City Fertility. Very often it is from working in other units which are busier units than ours and often it's from experience gained in other places in the world. We all share the same passion to excel in what we do to support our patients in the best way we can.

Finally, we can offer you treatment at competitive prices. We can do so because we are a small unit belonging to a huge holding company running more than 10,000 cycles across Europe. As such, we are able to negotiate the prices with third parties who will supply us with all sorts of services and consumables, and we will pass on this discounted cost to your treatment so that it is more affordable.

We are so confident in how we can deliver treatment that we will offer you a third IVF treatment cycle at no cost if the two first IVF treatments fail.


Do not hesitate to book an appointment for your first consultation at Fertility Clinic Ltd. 

By Dr Benjamin Abramov
Fertility specialist

Dr Benjamin Abramov is a leading fertility specialist and gynaecologist based in London, and is currently Medical Director of City Fertility Ltd. Specialising in pre-implantation genetic screening (PGS) and pre-implantation genetic diagnosis (PGD), IVF, and the management of recurrent miscarriages, Dr Abramov's ethos is a patient-centred approach, tailoring treatment to each individual case, and putting the needs of his patients first. With a wealth of experience in the fields of gynaecology and fertility treatment since earning his MD in 1994, Dr Abramov has held several senior positions in fertility treatment centres over the years. His current clinic (Gennet City Fertility) boasts impressive pregnancy success rates. He is known for using all methods available to help his patients to conceive, leaving no stone unturned, including using cutting edge technologies and thinking outside the box to find the answer.

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